Murphy Momentum 2026
April 20–22 | Sheraton Sand Key | Clearwater, Florida
Here’s a preview of what’s ahead.
Monday | April 20
Kick off the conference beachside on the lawn with drinks, curated bites, and the iconic Clearwater Beach sunset as your backdrop. Connect with associates, leadership, and industry partners in a relaxed setting.
| 10:00 AM–3:00 PM |
Registration |
Lobby |
| 11:00 AM–3:00 PM |
Sponsor Setup |
Lobby |
| 3:00 PM–3:15 PM |
Conference Kick-Off
Hosted by Jenny Block |
Beach Ballroom |
| 3:15 PM–4:30 PM |
State of Murphy Address
Murphy Associates Only
Presented by Veronica Cardinale Ellinger, CEO |
Beach Ballroom |
| 4:30 PM–6:00 PM |
Meet the Sponsors |
Lobby |
| 6:00 PM–6:30 PM |
Break |
— |
| 6:30 PM–8:30 PM |
Welcome Reception
Dress: Resort casual (heels may be tricky on the lawn) |
Sheraton Sand Key Lawn (Beachside) |
Tuesday | April 21
Featured Keynote: Chad Porter launches the day with powerful insights on resilience, purpose, and building momentum—setting the tone for a day of interactive workshops focused on strategy, deal-making, and practical growth.
| 7:30 AM–8:30 AM |
Continental Breakfast with Sponsors |
Beach Ballroom |
| 8:30 AM–10:00 AM |
Keynote Address — Chad Porter |
Beach Ballroom |
| 10:00 AM–10:15 AM |
Break |
|
| 10:15 AM–11:45 AM |
Workshops
50 Principles to Improve Your Broker Practice
Hal Feder |
Conch Room |
Asset Allocation and Net After-Tax Proceeds
Monty Walker |
Gulf Ballroom |
Deferred Sales Trust (DST): Advanced Exit Strategy
Estate Planning Team |
Palm Ballroom |
Deal Flow Secrets: How Smart SBA Structuring Saves Your Commission
Banesco USA |
Coastal Room |
| 11:45 AM–12:30 PM |
Networking with Sponsors |
Lobby |
| 12:30 PM–1:45 PM |
Lunch
Presentation by Banesco USA |
Beach Ballroom |
| 1:45 PM–2:00 PM |
Break |
|
| 2:00 PM–3:30 PM |
Workshops
AI-Assisted BLI, Teaser & CIM Generation (Murphy Associates Only)
Ron Buck |
Palm Ballroom |
Foundations of Business Brokering: The First 12 Months
Jennifer Broeckling |
Coastal Room |
Negotiating Net Working Capital Pegs
Monty Walker |
Gulf Ballroom |
Wednesday | April 22
The final day focuses on high-value networking through Business Exchange sessions, strategic collaboration, and concludes with the Murphy Awards Banquet.
| 7:30 AM–8:30 AM |
Continental Breakfast with Sponsors |
Beach Ballroom |
| 8:30 AM–10:15 AM |
Business Exchange Sessions
Presentation by Elk Ridge Investments |
Beach & Gulf Ballrooms |
| 10:15 AM–10:30 AM |
Break |
|
| 10:30 AM–12:00 PM |
Workshops
Understanding Personalities: The Power of the Color Profile
(Murphy Associates Only)
Veronica Cardinale Ellinger, CEO & Dani Schwartz, Business Coach |
Palm Ballroom |
Referral Networks: Working with Financial Advisors, CPAs, and Attorneys
Phil Eleson |
Gulf Ballroom |
The Deal Profile vs The Real Deal
Phoenix Lending Group |
Coastal Room |
Free BOV vs Paid Valuation
BizWorth |
Conch Room |
| 12:00 PM–1:15 PM |
Lunch
Presentation by Phoenix Lending Group |
Beach Ballroom |
| 1:15 PM–2:15 PM |
Marketing & Networking Panel
Panelists: Susan Bishop, Phil Eleson, Dani Schwartz, Melanie Smollen & Mike Stamper
Moderator: Veronica Cardinale Ellinger, CEO |
Beach Ballroom |
| 2:15 PM–2:30 PM |
Break |
|
| 2:30 PM–4:00 PM |
Workshops
AI for Facilitating the Transaction (Murphy Associates Only)
Ron Buck |
Gulf Ballroom |
Lead Generation Funnel
Susan Bishop & Ben Shaw |
Palm Ballroom |
Working with Different Buyer Types
Tully Ryan |
Coastal Room |
| 5:00 PM–6:00 PM |
Cocktail Hour
Sponsored by T Bank |
Beach Ballroom |
| 6:15 PM–9:00 PM |
Murphy Awards & Dinner Banquet
Sponsored by Banesco USA |
Beach Ballroom |
Program details, including session topics, speakers, times, and locations, are subject to change.
We look forward to welcoming you to Clearwater for three days of inspiration, connection, and real business momentum.
